Last modified: May 5, 2023
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at customersupport@AVIDproducts.com.
The information we collect
The information we collect about you depends on the Services you use, how you use them, and the information you provide to us. We collect information in three main ways: (1) information you provide directly to us; (2) information we collect automatically through technology when you use the Services; and (3) information we collect from other sources.
Information you provide directly to us
When you use our Services, you may provide certain information to us. For example, we collect information directly from you when you place an order and purchase from us, create or use an AVID account, register your product, post comments, photos, or videos to the Services, participate in AVID surveys or research, or communicate and interact with us. Some of the most common categories of information we collect directly from you include:
Contact and account information, such as name, address, telephone number, email address, and login credentials.
Financial and transactional information, such as credit card information, and purchase and transaction history.
Customer service interaction information, such as messages submitted to us through online forms or email, and summaries or voice or video recordings of interactions with our customer service personnel.
Information you provide in connection with surveys and sweepstakes, such as your interests, preferences, demographic data (e.g., gender), photos and videos, and information needed for you to participate and for us to fulfill your prize or participation incentives (if any).
Employment application information. If you are applying for a job with AVID, we may collect information such as contact information, background information, and employment qualifications and history.
Information we collect automatically through technology when you use the Services
When you use our Services, we may automatically collect certain information. We use a variety of third-party technologies, including cookies and similar tools, to assist in collecting this information. Some of the information we automatically collect when you use our Services includes:
Information about your access to and use of AVID websites and emails, such as your IP address, browser language, the state or country from which you accessed the Services, software and hardware attributes (including device IDs, operating system, and browser type), referring and exit URLs, the links you click and files you download, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our websites, the date and time you accessed our websites or opened our emails, and other similar information.
Information we collect from other sources
We may receive information about you from other sources, such as business partners, marketers, researchers, analysts, social network services, and other parties to help us supplement our records.
If you access our Services through a third-party website, application, or social media platform (such as Amazon Alexa, Google Assistant, or Facebook), we may receive information about you from that third-party site, application, or platform, depending on the third-party’s data practices and your settings (for example, your name, username, email address, and comments or content you post). AVID is not responsible for the content or practices of third-party websites, applications, or platforms. We urge you to read the privacy and security policies of any third-party websites, applications, or social media platforms you choose to use.
Certain features of our Services make it possible for you to post comments, photos, or other content publicly with other users, such as a social networking site. Any information that you submit through these features is not confidential, and AVID may use it for any purpose (including in testimonials or other marketing materials). For example, if you submit a product review on one of our sites or third-party sites, we may display your review (along with the name you provide, if any) on other AVID websites, and on other third-party websites. Any information you post openly in these ways will be available to the public at large and potentially accessible through third-party search engines.
Cookies and similar technologies
AVID’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
How we use your information
AVID may use the information we collect in the following ways:
To provide the services you have requested, such as complete a purchase, provide subscriptions, or offer customer support.
To communicate with you, for example, keeping you posted on purchases, shipments, product/software updates, and changes to our terms, conditions, and policies.
For marketing and advertising purposes, including providing you with the latest product announcements, promotions, and information about upcoming events.
To personalize your experience and customize the Services, such as delivering relevant content, recommending features through our Services, and maintaining your product wish lists.
To improve our Services, including bug detection and error reporting, to understand how users interact with our Services and advertisements, improve usability and effectiveness of our products, perform research and analytics, and to test and create new products, features, and services.
For our business operations, including maintaining your account, reviewing and processing employment applications, and for security, fraud prevention, and legal compliance, such as detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity.
To recognize a user across multiple touchpoints. Sometimes, we or our service providers may use the information we collect (for example, username, IP address, and unique device identifiers) to try to identify the same unique user across multiple AVID Services and browsers (such as Safari and Chrome), to create a single record for the user. This helps us to better understand your needs and preferences and provide you with a more seamless and personalized experience across these different touchpoints.
Other purposes for which we seek your consent. We may also use your information for a specific purpose that we communicate to you. We will ask for your consent to process your information for such purpose in accordance with applicable legal requirements.
- Where use of your information is necessary to perform our obligations under a contract or commitment to you. For example, to provide the services you’ve requested from us, or to comply with our website terms of service.
· Where use of your information furthers our legitimate interests or the legitimate interests of others. For example, to provide security for our Services, operate our business and our Services, make and receive payments, defend our legal rights, and prevent fraud.
- Where we use your information to comply with applicable legal obligations. For example, keeping track of purchases for tax and auditing purposes.
- Where you have consented to our processing of your information for a particular purpose.
How we disclose your information
AVID may disclose your information in the following ways: Affiliated entities: We may disclose information within the AVID family of companies to deliver the Services, operate our business, and enhance our Services and your customer experience.
Service providers: We use select third-party vendors to help us provide our Services and operate our business, and we may provide access to or disclose your information to these vendors. They provide a variety of services to us, including customer service, payment processing, shipping, sales and marketing, product design and development, data storage, security, fraud prevention, research, and legal services. These service providers are permitted to access and use your information for purposes of performing services for AVID or to comply with applicable legal requirements.
Online advertising partners: We may share certain information about you with our online advertising partners to assist in our online advertising and measurement activities.
Business transfers: As we continue to develop our business, we may engage in transactions with other companies regarding the purchase or sale of a business. We may disclose your information as part of, or in contemplation of, such transactions. If a portion or all of AVID’s assets are transferred to a third party in connection with such transactions, your information may be among the transferred assets.
Our Services are intended for general audiences and are not directed at children. We do not, in providing the Services, knowingly collect personal information from children. If you have reason to believe that a child has provided personal information to us via the Services, please contact us, and we will endeavor to delete that personal information from our databases.
Security and retention of your information
We are committed to protecting your information. We use a variety of technical, physical, and organizational security measures designed to protect against unauthorized access, alteration, disclosure, or destruction of information. However, no security measures are perfect or impenetrable. As such, we cannot guarantee the security of your information.
If you create a personal account on AVID websites, it’s important that you select a strong password and do not disclose it to others. Alert us immediately if you have any concerns about unauthorized use of your account.
We regularly monitor our Services for possible vulnerabilities and attacks. If you have any concerns about the security of our Services, please contact us as detailed in the customersupport@AVIDproducts.com.
Your rights and choices
We provide you with the ability to exercise certain controls and choices regarding our collection, use, and disclosure of your information. Your legal rights to exercise such controls and choices vary based on the laws of your jurisdiction. You may request the following by contacting us at customersupport@AVIDproducts.com:
- Access to, or a copy of, your information
- Confirmation that we are processing your information
- Correction or amendment of your information
- Deletion of your information
- Transfer of your information to a third party
- Restriction or objection to certain uses of your information
- If you have provided consent for us to use your information for a specific purpose, you may also request to withdraw that consent.
Under the laws in certain US jurisdictions, you also have the right to opt out of our processing or sharing of your information for online targeted advertising purposes. Note that certain state laws also allow you to opt out of the “sale” of your information to third parties in exchange for valuable consideration. While we do not sell your information in exchange for money, we may use analytics or online advertising tools that result in the disclosure of your information to our third-party partners and that are subject to this opt out right.
We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests.
You also have the choice to exercise the following controls regarding your information:
Limit the information you provide to us. When you interact with us, you can choose to limit the information you provide. However, if you choose to do so, you may not be able to take advantage of many of our Services, and we may not be able to fulfill your requests.
Update or close your AVID account. You can update your account sign in details and profile information by logging into your AVID account. To close your account please contact us as customersupport@AVIDproducts.com.
Additional privacy information for California residents
If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with additional information regarding your rights with respect to your “personal information” (as defined in the CCPA) and (1) the purpose for which we use each category of “personal information” we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” and/or (c) “sell” such personal information. This information is described in our California Privacy Notice of Collection.
Information for international users
If you have any concerns or complaints about our data processing activities, we urge you to first try to resolve such issues directly with us. However, if applicable, you may make a complaint to the data protection supervisory authority in the country where you are based, or seek a remedy through local courts if you believe your rights have been breached.
AVID contact information